Price war brings PlayStation 2 down 50%

Moronic managers at Danish retailers Bilka and El-Giganten have embarked on a spectactular race to see who can lose the most money in the shortest time available. While this will have even first-year business students shaking their heads in astonishment, it's great for consumers.

The vehicle of choice in this cash-draining venture is the Sony PlayStation 2. In a dancing series of price cuts over the last 10 days, the system has plunged from 2299,- ($300) to 1199,- ($160). Utterly insane.

If I hadn't had a Dreamcast with plenty of great games sitting idle for months, I'd be tripping over myself to pick one of these DVD- and Gran Turismo 3-playing babies tomorrow at El-giganten.

More details in Danish at B.T.