October 15, 3:18
The Microsoft marketing people likes the Apple Switch campaign. So much they've sought to mimic it (in reverse, of course). Ironically, they didn't care enough about the real users of Windows XP to actually find one to say they liked it better than a Mac. Instead, they prepped a random model photo with some stock lyrics on "demanding the best in mobile computing".
The text is so inclusive, it's embarrassing. The "must trump all crusades in each chant" spread is so thick you can taste it. Office XP Is The King Suite. Netscape Bows To All-Mighty The Explorer. Yawn!
People care about people. Not about puppets dancing in obvious and predictable patterns. We want the stoned, the euforic, the scary, and the cool.
Yet another nilch on the Microsoft score card.
Challenge by Rasmus on October 15, 14:56
Funny you mention Ellen Feiss first. None of the first batch of "Switch"-ads are available on Apple's site, with the exception of the Ellen Feiss-one. Her stony, air-headed description of the Windows PC crashing has made quite an impact, apparently.
I was a bit suprised to see Tony Hawk doing Mac-promotion. I was also suprised to see and hear him talk about Final Cut Pro - that's the only "Switch"-ad I've seen that didn't seem to target people who just can't figure Windows out, but appealing instead to people who need to get a certain job done. Interesting.
Challenge by daniel on October 19, 2:39
More on this subject :
Now they tried a switch campaign. On a now pulled page on their site, they displayed an account of someone switching from Mac to PC, and loved it. The problem, the image of the person they used was found out, by people at Slashdot, to be from Getty Images, and the article was written by a Microsoft employee. Read about it here
http://www.macmerc.com/article.php?sid=374
Slashdot thread here http://slashdot.org/comments.pl?sid=42252&cid=4447391
cheers!
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