Tinkering with the Basecamp rates

We're tinkering with the Basecamp rates for the first time since the service launched soon-to-be a year ago. Doing so is always incredibly risky. No matter what you initially set your prices at, you've created a baseline and a set of expectations that are very hard to work against. In short, you've created a pricing reality and the increases needs to play within that logic.

So we deliberated long and hard over how we could make the adjustments as fair and evenly balanced as possible. The result is readable in Pricing and plan structure changes at the Everything Basecamp site.

Now we're eagerly awaiting judgment from the constituency and how they will let their valets vote. Hopefully, we'll not alienate the bulk of them and hence be able to enter a brave new 2005 with a structure that'll allow us to reach above and beyond. It's going to be an awfully exciting year.

I'm curious (and don't feel obligated to answer) -- are you going into this assuming you're going to lose a percentage of customers?

While I'm not thrilled to see the price jumps, I do believe the service is well worth it. The fact that you're offsetting the price jump by beefing up each package a bit helps, too.

As a subscriber with a Personal account, I am somewhat concerned that there was no bump in available projects, while there was a bump in price. The two plans above it got 50% and 40% bumps in available projects, respectively. It isn't a deal-breaker, and I'm not using all three projects now anyway, but I felt the sting when I read that this afternoon.

With all that said, Basecamp is an excellent product that I plan to continue using. Thank you for Rails; thank you for Basecamp.

I'm OK with it, but can we now please finally get timezone support? ;-)

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