October 17, 12:45
The marketing hacks working the Microsoft case aren't the only ones being too lazy to actually find believable users to push their products. Overuse of glamorous models having fun in stock photos is everywhere, and rarely do they have anything relation with the product they're (probably not) getting royalties "enjoy" (in the abstract sense of a happy smile).
I just received a pamphlet from TDC (the largest Danish telco) on WebSpeed. Their cable modem product. Of course, it puzzles me why I'd get something like that in the first place when I have a glaring NO ADVERTISEMENTS right below my letter slot, but I digress.
It features a black lady on the cover eating a string of pasta. That reference to "broad band" is the closet thing any of the pictures have to do with the product. The rest of the six pictures are nothing but pretty people in various "fun" situations the cause them happiness.
It's a disgrace. This is not marketing. This is someone being overpaid for a job not compatible with their genes.
Challenge by Troels on October 23, 9:37
I think you're absolutely right. But you fail to take into account that marketing is rarely about ingenuity, and more often about doing drugs in excess and latch onto the last coherent thought at four in the morning before the board presentation. I think we'd all be better off as a race if every marketing exec was simply shot into space.
Challenge by David Hansson on October 23, 10:23
Now I happened to be studying a fair amount of marketing strategies and tactics as part of my business/comp. sci. education, and in my opinion, the problem isn't the domain, but the application of it. Same goes for economics.
Economics and marketing (often referred to under one as Business) generally have bad reps thanks to the sub-par work of under qualified individuals who aren't paying attention to the theories and best practices.
No where is it taught that dreaming up fake and unrealistic personas (Microsoft-style) or using unrelated stock photos (TDC-style) is the best course of action in attracting new customers.
These latest two examples amount to nothing more than flaunting incompetence. There's no grand school of thought to blame (such as marketing or economic theories). Just incompetence.
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